About this role
As the Senior Strategic Partnerships Manager you will partner with Sr. Director of Integrated Marketing to ensure alignment on strategy, evaluate incoming partnerships, focusing on creating high-value alliances that drive incremental growth, enhance brand standards, and authentically expand into new audience segments. This role needs an action oriented manager with a track record or demonstrated project management in building partnership pipelines and executing with excellence to drive consumer and commercial success.
What You Will Do
Partnership Development:
Develop and manage a pipeline of strategic partnerships that align with Ancestry’s mission and commercial goals.
Negotiate and secure partnerships that deliver significant commercial and consumer value.
Leverage Ancestry’s unique market position to enter and expand within new customer segments through strategic alliances.
Strategic Execution and Relationship Management:
Implement and manage partnership agreements, ensuring they meet strategic objectives and deliver expected business impacts.
Build and maintain strong relationships with key partner stakeholders to ensure strategic, financial and creative alignment.
Collaborate with internal teams to ensure seamless integration and execution of partnership initiatives.
Cross-Functional Collaboration:
Work closely with creative, integrated marketing, sales, product, and legal teams to align partnership strategies with broader business objectives.
Drive initiatives that complement Ancestry’s market approach, ensuring consistency across all platforms and touchpoints.
Proactively seek potential partnerships that align with our goals, provide authentic cultural entry points for audience expansion.
Performance and Impact Analysis:
Define and track key performance metrics for each partnership.
Report on the effectiveness and return on investment of partnership activities, adjusting strategies as necessary to optimize outcomes.
Who You Are
Bachelor’s degree in Business, Marketing, or related field.
Approximately 5-7 years of strategic business development or partnership management experience, preferably in consumer technology or subscription-based industries.
Demonstrated ability to develop and execute business strategies that resulted in measurable commercial success.
Strong analytical skills, with an ability to translate complex data into actionable business plans.
Exceptional negotiation and relationship management skills.
Why Ancestry?
Join a dedicated team working to connect millions of people with their past and enrich their futures. At Ancestry, you will play a role in pioneering legal solutions that shape the consumer genomics industry. Your contributions will help protect the privacy and stories of our customers while supporting a brand recognized and trusted around the world. We offer a collaborative workplace, competitive compensation, and the opportunity to make a meaningful difference.
Compensation
Ancestry values pay transparency and equity. As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, we are pleased to share the base salary range for this position: $106,000 - 118,000, with eligibility for bonus, equity, and comprehensive benefits including health, dental, and vision. Actual salary will depend on location and experience. We will provide detailed compensation data for a specific location during the recruiting process. Read more about our benefits HERE.
*Note: Disclosure as required by sb19-085(8-5-20) and sb1162(1-1-23).